Basics of NLP

In order to understand filters, we need to dive into a little NLP. If you are not totally familiar with Neuro Linguistic Programming, here’s a little explanation. Neuro is simply the nervous system. (In NLP we do not separate the brain and the nervous system. The mind...

Determining your filters

To be able to understand how information is processed, you need to be able to tell how the person you are talking to builds up his or her representation of the world, and be able to communicate directly and effectively with it. This is why good salespeople talk to...

Understanding reality filters

There is a popular saying that the map is not the territory- and this is especially true when it comes to how we perceive the world. Our conscious processing of what’s happening around us is filtered by a number of different things, some of them conscious – others...

The growing influence of the ‘influencer’

“This word is revolting and must be purged,” wrote Greg Baumann in the Silicon Valley Business Journal several years ago, in a roundup of “the most loathsome business words in 2014.” The offending jargon? “Influencer.” “It’s fine as applied to people who actually...