To be able to understand how information is processed, you need to be able to tell how the person you are talking to builds up his or her representation of the world, and be able to communicate directly and effectively with it.

This is why good salespeople talk to their customers a lot.

Using the filters and the list of questions below will help you analyse and track their filtering process, and allow you to communicate more persuasively.

If you’ve not yet discovered reality filters, read our blog on the topic, or for more information about Understanding Reality Filters, read the publication on our Empowerment Professionals bookshelf.